Final-airwick-logo-color_edited
Final-airwick-logo-color_edited
Final-airwick-logo-color_edited
Final-airwick-logo-color_edited
airwick-logoroughs-screenshot
airwick-logoroughs-screenshot
IMG_0483_edited
IMG_0483_edited

Air Wick

2017

Logo

Concept study re-design of popular air freshening brand. Wispy curves of handwritten typestyle lend to the physical nature of air. Original color palette for consumer shelf appeal consistency and brand recognition.